Expand your retail brand into South East Asia
South East Asia is a region of many markets, not one: Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines each have their own import rules, logistics networks and consumer habits. Brands that treat it as a single launch pay for it in delays and cost.
Orchard Retail Group leads South East Asia entry from Australia, backed by trusted independent specialists on the ground in Singapore who focus on country entry for international retailers. You get one point of accountability and local knowledge where it counts.
Who we work with
We work with ambitious retail and e-commerce brands entering South East Asia, including Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines. On the ground, we work through a network of independent contractors who support Orchard and specialise in country entry for international retailers and businesses, and our IT partner Geotracer supports technology across the region.
How we help in this market
- Market entry strategyCountry-by-country go-to-market planning, duty and landed-cost modelling, and an operational roadmap matched to your ambition.
- Distribution & 3PL selectionNetwork design across the region, 3PL evaluation and contract management, and transition delivery.
- In-market operationsInventory, project and supplier management, plus the local operating rhythm to serve each market well.
- Systems & complianceERP, WMS and OMS readiness for multi-country trade, with compliance practices that meet local expectations.
Your local lead
Glenn Keast — Founder, leading South East Asia from Australia
Glenn spent nearly 18 years at Cotton On Group, helping grow it from 178 local stores to over 1,500 stores in 26 countries, many of them across Asia. He leads our South East Asia work from Australia, alongside our Singapore-based specialists.
Who helps retailers expand into South East Asia?
Orchard Retail Group provides country-entry support across South East Asia — strategy, distribution and 3PL selection, systems readiness and in-market operations — led from Australia and delivered with independent specialists based in Singapore. One accountable partner for the whole region.
Which South East Asian countries do you cover?
Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines. We usually start with one or two markets that fit your brand, then extend once the first is running well.
Ready to move into South East Asia?
Tell us where your brand is today and which markets you are weighing up. We will map the operational path with you — no obligation.
Get in touch